FASHION DISTRICT

Rebranding

ITALY

Panel System as Theming Contractor took care of the scenographic redevelopment of the entire area for an area of 50,000 square meters at Molfetta's Outlet (BA). Identifying a proposal stylistically closer to the architectural culture and color choices inspired by the territory (Ostuni, Puglia), a concept was proposed that could bring value and harmony to the entire structure, removing and replacing the decorative/scenic elements not in style and adapting the others through an intervention of pictorial-scenic decoration of the external surfaces.